SponsorLogic, Inc. Client Testimonials
"The National Electrical Contractors Association asked Mel Poole and SponsorLogic to objectively revamp its national sponsorship program. Within a few months, Mel inventoried, packaged and valuated NECA’s assets in an innovative manner that was compatible with the expectations of its members, executive leadership and the industry. NECA also asked him to sell the new program. We launched sales in the fourth quarter, when most sponsors had already made their marketing commitments for the following year, against a backdrop where media headlines every day were focusing attention on the rapidly faltering economy. The result was that Mel sold out the top-tier of the new program in 10 days. Clearly, the sponsors who came aboard our new program saw the value. They made multi-year, six-figure commitments to NECA without hesitation. We believe that speaks to the clear value that was created within our new sponsorship framework. Mel’s work produced a program that is welcomed by all NECA stakeholders and is important to NECA’s bottom line. We are seeing new, long-term levels of sponsorship revenue that we would not have thought were possible to achieve. The program continues to grow as SponsorLogic manages it for us. NECA would recommend Mel and SponsorLogic to any organization that wishes to make a positive impact on its long-term sponsorship results.”
"Totally revamped United Way’s approach to sponsorship, streamlining and packaging assets to attract sponsors and designing programs that deliver measurable value… Also trained our senior staff to understand what it takes to attract, sell and service top-tier sponsors… A knowledgeable, innovative, flexible, hands-on professional every step of the way… Highly recommended."
"Crafted a specific sponsorship-marketing plan that was a huge success in return on investment, raising brand awareness among key customers and opening new business channels … An attentive, conscientious business partner."
"Reacted quickly to changing goals and opportunities while never losing sight of the quality, creativity and integrity Mercedes demands … Resourceful, accessible, energetic … Brought value to Mercedes' motor sports, PGA Tour and ATP Tour sports investments."
"Applied initiative and excellent industry contacts to help launch and manage a new product line… Did a great job of keeping the program on course without requiring day-to-day supervision… Developed and pre-qualified new opportunities and ideas for us that brought tangible value to the program… Applied a professional, relentless, level-headed approach to building our business."
"Created an innovative program to help the LPGA build its brand among sports-marketing decision-makers... Executed the plan with professionalism and tenacity ... A good business partner and a valuable asset to the LPGA."
"Analytical, responsive, intuitive and creative in servicing our needs ... Understood our business and helped us reach our goals … Pleasant and helpful, no matter the circumstances." |
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