Sponsorship Property ServicesSponsorship Assets ValuationSponsorship SalesSponsor Renewals & UpsellingBest Practices Coaching & TrainingRefining Your PitchSales CoachingIncreasing Value to SponsorsReporting Results to SponsorsMaximizing Your Sponsorship RevenueFacilitating Sponsor SummitsObjective Evaluation of Your Property & Event
Customized HR Consulting & Training
Sponsorship Assets Valuation
Have you undervalued your sponsorship assets? Were your rights fees devised based on your need to cover expenses, rather than generate revenue? Do you know how to configure your property to attract affluent business-to-consumer and business-to-business companies that are eager to pay for the privilege of marketing their products and services to your attendees and members? Our detailed study of your sponsorship program uses observation, interviews and fresh market data to benchmark your rights fees and revenue potential in real-world terms. We will issue a detailed opinion of value that includes the tangible and intangible value your event or association will deliver to sponsors. We’ll also include specific recommendations about packaging your assets in the manner most likely to attract multi-year sponsorship deals, while adding highly perceived value to your attendees and members. Sponsorship is the fastest-growing form of marketing – far outpacing the growth of advertising, direct mail, sales promotion and other forms – because it is non-intrusive, measurable and effective. And trade and professional association sponsorship is the fastest-growing form of sponsorship. But you won’t benefit from the new sponsorship business model if you don’t have an accurate valuation of your unique tangible and intangible assets, and a roadmap to sales. Back to Top
Sponsorship SalesSponsorLogic has sold seven-figures in rights fees on behalf of our property clients in motorsports, golf, the Olympics, tennis and associations. We offer a thorough knowledge of the complex sales process, plus access to key industry contacts and a respected national presence. We will configure your property for sale then take it to sponsorship decision-makers through numerous productive channels. Note: SponsorLogic accepts only top-tier retainer-plus-commission sales projects. Back to Top
Sponsor Renewals & UpsellingYou may already be doing business with your next big sponsor. It’s much more efficient to renew and upsell current sponsors than it is to replace them by going back out into the marketplace. Our unique renewal and upsell process takes into account the key factors that sponsors evaluate when deciding to renew, increase their investment, or walk away. Retain SponsorLogic before contract time to install, track and recommend improvements, and watch your renewal and upsell efforts soar. Back to Top
Best Practices Coaching & TrainingSponsorLogic provides coaching and training services that instill the industry's best practices for sponsorship properties. The training is customized to meet client needs. It can be provided to groups or individuals via online, teleconference and/or live means. Let's build an effective training regimen that accelerates your staff's knowledge and effectiveness by harnessing our two decades of national-level sponsorship expertise. Back to Top
Refining Your PitchEngage SponsorLogic to help you refine your sponsorship sales pitch. We have participated in hundreds of sponsorship sales pitch meetings with six, seven and eight figures in play. Are you sure you’re presenting your property’s best assets in a structure, language and tone that sponsors will positively respond to? Do you know exactly what sponsors are looking for? Do you know the deal-killers that sink properties? Are you sure that your pitch materials – your PowerPoint presentation, sales materials, research, ‘leave-behind’ and follow-up materials – are competitive with the best in the industry? We will put you in the best position possible to increase your sponsorship revenue. Back to Top
Sales CoachingIf you’re willing to learn, and devote the proper time and skills to the task of selling, you’ll be well-positioned to sell your property. Through our coaching program, we can competitively package your assets, provide industry-based feedback on your value proposition, identify the best sales channels for you and provide specific personal sales training. SponsorLogic will also provide a specific number of leads per month, sorted any way you like, by industry, geography or sales figures. We provide names, titles, addresses and phone numbers of potential buyers. Back to Top
Increasing Value to SponsorsSponsorship relationships age quickly in today’s fast-paced industry. The needs of sponsors and properties change. Personnel come and go. Before you know it, sponsorship partnerships can lose value for both parties. Engage us to lay a fresh set of eyes on your relationships with your sponsors. We’ll identify new opportunities for your current sponsors to leverage and renew their relationships with you in a manner that increases your value to them, resulting in higher rights fees, better relationships and long-term extensions. Back to Top
Reporting Results to SponsorsProperties that don’t report results to sponsors in a manner that proves their value – in the sponsor’s language – don’t keep long-term sponsors. There are at least six key results criteria that sponsors require from their properties, whether they say so or not. Engage SponsorLogic to create, implement and report results to your sponsors in a manner that does everything possible to extend your sponsor relationships. Back to Top
Maximizing Your Sponsorship RevenueAAre you sure that your property is driving every dime of potential sponsorship revenue? Many properties work so hard delivering for their publics and sponsors that they overlook lucrative new sponsor categories that could support their properties. When done properly, the property can benefit by additional revenue and current sponsors can benefit through the addition of a new cross-promotional partners. Let SponsorLogic peek under the hood of your property to determine if you’re leaving value on the table. Back to Top
Facilitating Sponsor SummitsOne of the most valuable assets that a property can provide to its sponsors is a chance to informally get together, discuss their sponsorship activation programs centered on the property, and look for ways to add value and cross-promote. Yet many properties don’t take this simple step, even though it leads to extended sponsor relationships and a higher commitment of resources by sponsors to the property. As your representative, SponsorLogic will professionally facilitate such a meeting on behalf of your property. The best Sponsor Summits are a combo of business and pleasure, which sets the right tone of doing business in today’s results- and relationship-driven marketing culture. Back to Top
Objective Evaluation of Your Property & EventHave you ever wanted to see your property through the eyes of the public, with a totally objective viewpoint? This is our ‘secret shopper’ program for properties. We will walk into your event as a neophyte, open to the experience. We’ll ask for directions to the bathrooms, buy a t-shirt, stroll the midway, ask your sponsor reps for product information, experience events and sign up for promotions. The only difference is, we’ll do so with a camera, notebook and more than a decade of senior-level, national sponsorship experience. You’ll get a valuable, objective look at the experience from the public’s point of view. You’d be amazed at the basic fundamentals that are sometimes overlooked as properties age. But you’d better undercover them before your sponsors do. Back to Top
Customized HR Consulting & TrainingSponsorLogic is pleased to work with you to train new staff and other stakeholders on sponsorship marketing and PR-related issues. We are also eager to help you attract, interview, qualify and select the best personnel in the field to work for you.Back to Top |
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