SponsorLogic®, Inc. is a successful sponsorship consulting firm driven by attentive service and unflinching accountability to the success of its clients.

SponsorLogic's services orbit around three core activities:

• Working with premier events, associations and other sponsored properties to evaluate and improve sponsorship value, optimize sponsorship revenue, attract multi-year sponsorships, sharpen management practices and increase sponsorship renewals;



• Driving higher monetized and brand-building value for companies engaged in sponsorship marketing; and



• Providing best-practices spokesperson-training, coaching and other training services that empower sponsors and properties to package, manage, sell, measure, renew, extract and return maximum value from sponsorship marketing.

SponsorLogic current and former clients include the Association for Manufacturing Technology, National Electrical Contractors Association, Hearth, Patio & Barbecue Association, Charlotte-area PBS affiliate WTVI, United Way, Olympics National Governing Body USA Luge, Verizon, Valvoline, Absolut, Ingersoll Rand, Dale Earnhardt Inc., PGA Tour, Ladies Professional Golf Association, Club Car, Cliff Drysdale Tennis, National Auctioneers Association, David Powers Motorsports, National Golf Course Owners Association, Chicago Pneumatic, Sam Bass Gallery, Conseco, Cleveland Gear, Tool Source.com, Walker Racing and Total Sports.

SponsorLogic also has an exclusive advisory relationship with the Association Net, whose members include the International Communications Industries Association, Toy Industry Association, American Pet Products Association, International Housewares Association, Material Handling Industry of America, National Truck Equipment Association, National Confectioners Association, and many more.

Company founder and president Mel Poole has also worked on client and private-label projects with agencies such as IMG, BURRIS, Hill & Knowlton, Ogilvy Mather, Barkley & Evergreen and Disson Furst & Partners/Tailwind.

Poole is also the presenter of the popular This Side Up© sponsorship seminar series, a candid, interactive exploration of what’s working today in sponsorship sales, management and service.

SponsorLogic was founded in 1997. The company is located in suburban Charlotte, N.C.