SponsorLogic^®, Inc. is a successful sponsorship consulting firm driven by attentive service and unflinching accountability to the success of its clients.

SponsorLogic's services orbit around three core activities:

• Working with premier associations and other sponsored properties to evaluate and improve sponsorship value, optimize sponsorship revenue, attract multi-year sponsorships, sharpen management practices and increase sponsorship renewals;



• Driving higher monetized and brand-building value for sponsors engaged in sponsorship marketing; and



• Providing best-practices coaching and other training services that empower associations, properties and sponsors to package, manage, sell, measure, renew, extract and return maximum value from sponsorship marketing.

SponsorLogic current and former clients include the National Electrical Contractors Association; the Association for Manufacturing Technology and its 1.2-million square foot International Manufacturing Technology Show; the National Apartment Association; the National Association of Home Builders; the Hearth, Patio & Barbecue Association; PBS affiliate WTVI; United Way of the Carolinas; Olympics National Governing Body USA Luge; Verizon; Valvoline; Absolut; Ingersoll Rand; Dale Earnhardt Inc.; PGA Tour; Ladies Professional Golf Association; Club Car; Cliff Drysdale Tennis; National Auctioneers Association; National Golf Course Owners Association; Chicago Pneumatic; Conseco Insurance; Cleveland Gear; Tool Source.com; and Total Sports.

SponsorLogic also has an exclusive advisory relationship with the Association Net, an invitation-only peer network whose members include some of the biggest trade associations in the United States, including the International Communications Industries Association; Toy Industry Association; American Pet Products Association; International Housewares Association; Material Handling Industry of America; National Truck Equipment Association; National Confectioners Association; and many more.

Company founder and president Mel Poole has also worked on client and private-label projects with agencies such as IMG, BURRIS, Hill & Knowlton, Ogilvy Mather, Barkley & Evergreen and Disson Furst & Partners/Tailwind.

Poole is also the presenter of the popular This Side Up^© sponsorship seminar series, a candid, interactive, ever-changing exploration of what’s working today in sponsorship sales and  management.

SponsorLogic was founded in 1997. The company is located in suburban Charlotte, N.C.